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I love an early morning yoga session, so when five:am organic yoghurt invited me down to the newly refurbished North Bondi Surf Lifesaving Club to stretch and bend with the girls from Yoga 213, I couldn’t resist.

The added bonus was that afterwards, over a delicious brekky, we got to meet the five:am organics founder, David Prior as well as the five:am ambassadors, pro surfer Laura Enever, actress Jessica Tovey and wellness guru and founder of The Holistic Ingredient Amy Crawford.

After breaking a sweat in my first ever hip hop yoga class (you gotta try it!) smoothies, fruit salad, muesli, and delicious treats such as very berry chocolate chia mousse and avocado lemon cheesecake – recipes from Amy Crawford using five:am yoghurt – were served up while David talked about his path to entrepreneurship.

Wanting to do something with a purpose, and realising that organic products were being misrepresented in the Australian market place, the idea for five:am was born. A keen yogi, surfer and meditator, David likes to get the best out of his day and rises at, you guessed it, 5 am. So with a name and the backing of Woolworths supermarkets, David embarked on a journey that saw five:am launch in 2011.

‘There’s still opportunity for anyone passionate about food and wellbeing to get into that space,’ says David of launching a new product onto the market. ‘Making a profitable, successful business that has a purpose and is something you love is a real buzz,’ he says referring to his product which is pesticide, chemical and antibiotic free.

Skilled Aussie surfer and model Laura Enever who says she’s ‘blessed with one of the best lifestyles I could ask for’ stars in the new campaign. While actress and keen environmentalist Jess Tovey says, ‘It’s integral that companies create products that are healthy but find ways to give back to the environment.. and that’s the five:am philosophy.

Health coach and founder of the Holistic Ingredient, Amy, talked about the way organic produce prevents extra toxic burden on our bodies and that buying organic and eating organic ‘just makes sense.’

I couldn’t agree more and I can’t get enough of this yoghurt!




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