Take two awesome sisters and one awesome idea and you get Stylerunner.com – the go-to website for on-trend activewear.
Julie and Sali Stevanja created Stylerunner after searching for vibrant, fashionable workout gear that suited their needs but wasn’t readily available in-store. “We wanted to find activewear that we loved,’ says Julie. ‘We felt a gap in the market and then thought, ‘There must be thousands of women who want the same thing’.”
The girls were right – After much research and Skyping (Julie was living in London working in digital marketing while Sali was in Sydney forging a career in recruitment when the Stylerunner baby was born) they’ve just celebrated the website’s first birthday and can proudly say they’ve introduced new labels to women in workout zones as far afield as Sweden, Qatar and the US.
“We ship to over 30 countries,” says Sali. “Women have been wanting a site that speaks from a voice of trendsetting fashion and they know Stylerunner is a site they can trust.”
And on their first anniversary, Stylerunner has introduced Stylerunner Man for guys who want to get their workout on in style or the girls who want their man flexing his pecs in cool threads.
“Menswear wasn’t the plan when we launched but it came from demand,’ tells Sali. “Guys were messaging us online and calling up and asking, ‘When are you going to start Stylerunner man?’ So we’ve replicated what we did for women but set it up the way men like to shop.”
To wow your man’s wardrobe Julie is a huge fan of Outdoor Voices. “The brand launched about six months ago. They are stylish and causing huge waves in LA.”
As for how the Stylerunner sisters start their own days, Julie’s been practicing Pranayama breath work morning and night and both girls get busy with PT sessions with the Savage boys or Chris Barnes in Sydney’s eastern suburbs. And they always look good doing it! Favourite labels include the new Adidas range from Stella McCartney and The Upside.
Lucky me got to see the latest Spring/Summer pieces and to dress their models, Renae and Dan. That wasn’t fun, at all! Take a look and then click on Stylerunner or Stylerunner Man – you’ll be more inspired than ever to get up, get out and get active when you look good doing it!
Summer brights for fitness types.
Above: Renae wears Adidas by Stella McCartney leggings and The Upside hoodie
Above: Renae rocks the new Adidas by Stella McCartney cape jacket over a Performax sports bra
Coogeecat styled Dan in these Adidas trackies, hightops and Pursue tank
Stylerunner sisters, Sali and Julie flanked by Renae and Dan in the rad activewear you can by online now!
- H&M unveils revamped sportswear collection (fashion.telegraph.co.uk)
- What Stella did next! (SS14 collection) (queensofwar.wordpress.com)
- Rita Ora and Her Adidas (brandedbusiness.wordpress.com)